Case Study: Hevy’s New User Onboarding UX
Hevy is a free workout tracker & planner for iOS and Android. Build routines and track progress with friends.
As one of the top products currently in Activity tracking space, I thought to give Hevy a try.
Rated as 4.9 with over 1M download, Hevy app is the talk of the town for many a fitness freaks.
Hevy has both a web and a mobile version to support its users. Primarily, it encourages users to use mobile version for better experience.
So, here’s a complete teardown of my experience both in web and mobile.
Note: At the end of the teardown do read my recommendations and do share your thoughts as well.
Note: Wait For 10 Seconds as the teardown below is in Image format and takes a while to load :)
Let’s begin.
So, I went directly to Google and typed Hevy in the search bar. And the journey begins with a landing page:
👉Remarks in Green are good experience elements I felt easy to go with, -👉Remarks in red are pointers to consider in order to improve UX.
My Recommendations:
- Align Web and Mobile experience as close as possible
- Try to give users value first and then ask for credentials
- “The AHA moment” should be given to the user as soon as possible
- The complete flow is disparate and journey is not intuitive enough
- Ensure all prompts reflect confidence and set expectations to alleviate anxieties
- Ensure continuity in experience by breaking down the tasks in Jobs to be Done framework and connecting them at the right time
- Ensure copy is aligned to the users benefits and not what this product can do
- Empty states are opportunities to reinforce brands, help initiate users, help them achieve tasks, etc.
- Ensure the scene of the information is maintained throughout the journey
- Map Entry and Exit points for users as they land in your App, and design onboarding experiences contextually rather all in one or one and done approach.
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